My Safeer

About the shop

Eternity is a fashion destination for simple yet stylish clothing, Catering to fashion savvy men and women throughout the UAE & GCC. Eternity is a one stop shop with an unrivalled range of branded fashion wear for men & women across 10 stores nationwide. Comfort is the forte of our approach to your style. Fashionable, Cool, Eye Catching Clothes making you a unique icon of modern fashion.Eternity is a member of Al Safeer group of Companies, a diversified conglomerate bringing you a variation offering the choicest of shopping and entertainment across the Gulf with interests in retail, shopping malls, cinemas, food outlets, real estate, furniture, manufacturing, advertising, trading and more! Al Safeer Group is fuelled in its corporate vision of ‘Excellence in Service’ by a team of over 3500 dedicated professionals under the able stewardship of Founder Chairman & CEO, J.P. Kalwani and Group COO, Mahesh J. Kalwani. Al Safeer Group has endowed over two decades of ‘Excellence in Service’ and is daring to scale even greater heights.