About the shop

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company
(EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving
on digitally innovating all facets of the contemporary telecom experience, we touch the lives of
millions of customers everyday as a dedicated enabler of connectivity, continuity and growth
across consumer and enterprise segments. Whether delivering state-of-the-art Smart City
infrastructure, bespoke enterprise ICT solutions, government communications, secure data
solutions, or the very best in home entertainment and value, we are a reliable telco and ICT
player shaping the future of communication for a more connected tomorrow.